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They're spending nearly $14 billion a year on POP, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying. Point of Purchase (POP) - Definition of Point of Purchase (POP) on Investopedia - A. On a macro-level, a point of purchase may be a mall, market or city. Gupta's story reflects a main advantage of the market: a growing demand for.. Rita Tiefert is an assistant editor at FORM Magazine.. Offers brochure Design Logo Software holders, magazine displays, stands, easelbacks, business card boxes,. Provides point of purchase acrylic displays,

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